Early in my career I tried fixing things through institutions: Irish Parliament, Peace Corps, consulting. But I needed to move beyond influencing, so I started building.
First step was founding a creative production company, working with local startups to tell their origin stories. Two of them (CAVA & sweetgreen) became unicorns. Later I worked with brands at every stage—from Series A to legacy corps like Mastercard and Coca-Cola.
I saw a pattern: companies with the most disruptive ideas struggled to capture and communicate them. Business students redefining fast casual. Restaurateurs transforming suburbs. Energy veterans building carbon software. So I built storytelling teams and creative strategy that helped them scale, shaping narratives that drove growth, and cultural influence.
A writer at heart, and filmmaker by craft— I've evolved into a creative leader with a knack for taking the complex and making it compelling. 16 years. Hundreds of stories. Hundreds of millions raised.
Currently leading video storytelling and creative at Persefoni, a climate tech SaaS company, where I've helped scale the brand from early stage to $20M ARR and a $180M raise.
If you're scaling a breakthrough product and need someone to build your video storytelling team or creative strategy, let's talk.