Barcelona Wine Bar + bartaco
The challenge + Result
Barcelona Wine Bar and bartaco had proven concepts and an ambitious expansion ahead. As they scaled across markets, they needed narrative that could carry the brand vision — and the culture — into every new location.
I was brought in as a Director/Producer to develop brand films, translating the founders' vision into narrative that worked for both external brand building and internal culture scaling.
Scaled culture to 31 locations across 7 states
Parent company sold for $325M
MY WORK
Brand Hero Films - Showcased the founders' narrative: bringing authentic Catalonian and coastal Mexican cuisine to new markets, emphasizing craft and authenticity.
Social Content - Organic content capturing the character of locations and food across several markets.
Internal Culture Videos - Storytelling that reinforced brand narrative for employees across 30+ locations, illustrating how its staff were building something culturally meaningful.