Persefoni
Brand Films
Role: Creative Director, Director, Writer
Persefoni was growing quickly in a new, technical category and needed to feel bigger than the software itself. I led two major brand films designed to give the company a point of view, personality, and emotional center through pivotal stages of growth.
10,000+ customers • $180M raised • Fast Company Next Big Thing in Tech
The Rise of Persefoni
A startup moves fast enough to invent a category.
We documented Persefoni’s first year as it hired,
raised, launched, traveled, stumbled, and grew.
The film matched that velocity with candid characters,
rough edges, cyberpunk visual language, and a little chaos.
Used for recruiting, fundraising, and the company’s first major offsite.
The Rise of Persefoni
Built for the Moment
A startup grows up.
Regulation had arrived, customer expectations were rising,
and the company needed to carry more weight.
We treated the moment like a thriller:
customers and company leaders entering a global race
to make emissions data useful for business.
Served as the company homepage hero for most of the following year.
CREDITS
AESOP (Arts & Entertaiment Studio of Persefoni)
Ryan Orenstein (Chief Content Officer, Co-Head of Marketing), Ryan Smith (Senior Creative Director)
Melanee Taylor (Head of Production), Kyle Drexler (Creative Director, DP, Editor, SFX)
Mikaleh Offerman (Producer), Morgan Stump (Producer), David Parke (Post Production Supervisor, Editor, SFX),
Gage Ullman (Creative Animation Lead), Shintaro Kane (VFX Artist)
Thanks to all the extended crew & team partners, notably:
AOI Pro. (Japan)
Dan Dawley, Swell.tv (VFX Artist)