Persefoni
Strength in Numbers Customer Series
Role: Series Creator, Creative Director
INSIGHT
Most SaaS customer stories are polished testimonials that sell features, but rarely inspire or earn engagement.
IDEA
I built Strength in Numbers as a recognizable customer-story franchise, evolving it from host-led documentaries into concept-driven films built around character, humor, metaphor, and a repeatable visual language.
IMPACT
The series supported sales, retention, fundraising, and customer-led distribution across startups, global brands, and major institutions. We also calculated and displayed the carbon footprint of every major release, putting Persefoni’s product into the production process itself. A first in history!
ROLE
Led creative from concept through post-production, including writing and directing most episodes. Co-developed the customer pipeline with growth, success, and sales teams.
One supercut to rule them all.
Four films, one world: customers taming complexity with a little help from Persefoni.
The stars at night are big and bright...
A Texas-sized story about taming complexity for At Home, a national retailer.
There's heart, humor, and a whole lot of sky replacement.
Once upon a time in Japan...
An international production built around a miniature city that begs the question:
how does one bank employee help decarbonize an entire region?
What would David Attenborough do?
A legendary NHL franchise tries to evolve into a sustainability champion
in a BBC nature-film spoof that goes places Darwin couldn’t explain.
You can't let Grandma down.
An EV-charging startup born from an ill-fated holiday trip
proves that sustainability from day one is simply good business.
CREDITS
AESOP (Arts & Entertaiment Studio of Persefoni)
Ryan Orenstein (Chief Content Officer, Co-Head of Marketing), Ryan Smith (Senior Creative Director)
Melanee Taylor (Head of Production), Kyle Drexler (Creative Director, DP, Editor, SFX)
Mikaleh Offerman (Producer), Morgan Stump (Producer), David Parke (Post Production Supervisor, Editor, SFX)
Gage Ullman (Creative Animation Lead), Shintaro Kane (VFX Artist)
Scott Tousley (Co-Head of Marketing), Eliana Cameira (Head of Growth Marketing), Jordan Guess (VP, Head of Customer Success)
Thanks to all the extended crew & team partners, notably:
AOI Pro. (Japan), Dan Dawley, Swell.tv (VFX Artist)
