Barcelona Wine Bar + bartaco
The challenge + Result
Barcelona Wine Bar and bartaco had proven concepts but needed storytelling to cement their brand vision as they scaled across markets, capturing how they elevated dining experiences for underserved locales.
I was brought in as a Director/Producer to develop brand films, translating the founders' vision into narrative that worked for both external brand building and internal culture scaling.
Scaled culture to 31 locations across 7 states
Parent company sold for $325M
MY WORK
Brand Hero Films - Showcased the founders' narrative: bringing authentic Catalonian and coastal Mexican cuisine to new markets, emphasizing craft and authenticity.
Social Content - Organic content capturing the character of locations and food across several markets.
Internal Culture Videos - Storytelling that reinforced brand narrative for employees across 30+ locations, illustrating how its staff were building something culturally meaningful.