Kannaswiss + Ottolinger
Partnership + Campaign Content
Role: Director, Producer, Editor
Two Swiss upstarts collide. A futuristic fashion label and a luxury CBD brand launching the world’s first CBD lipstick.
The creative idea was to play the collaboration straight and strange at the same time, pairing the spectacle of Paris Fashion Week with the natural Swiss landscapes behind both brands.
I led production across France and Switzerland, creating the hero film, product imagery, and a social content system around the launch.
Uniquely Swiss
Backstage at Paris Fashion Week.
Gacial waterfalls in Gstaad.
Cannibas fields outsided Zurich?
That was the juxtapostion of
capturing the collaboration between
two Swiss luxury upstarts from Fashion and CBD.
A behind-the-scenes look as Ottolinger races to stage their runway,
featuring the world's first CBD lipstick.
We paired fashion and CBD in their natural Swiss habitats
to make this unlikely pairing feel inevitable.
CBD at Paris Fashion Week
for the first time.
The hills are alive with the smell of...
The colloboration was featured widely, including:
DAZED, Vogue, Office Magazine, and Tank.
Uniquely Swiss.
CREDITS
Julius Talvik (Agency Lead, Chief Design Officer)
Ryan Smith (Director, Producer, Editor)
Jack Schurman(DP/Sound, Switzerland),
Peter Geoffrey (DP/Sound, France)
Aaron Thompson (Music)