THE CHALLENGE + RESULT
THE CHALLENGE + RESULT
Persefoni was preparing for the largest climate SaaS fundraise in history. The category was new, the technology was complex, and the company needed to become legible — to investors, enterprise customers, and the market — fast.
I joined to help elevate the creative function and ultimately reshaped it, building the narrative frameworks, creative strategy, and team structure that positioned Persefoni as a category-defining institution during a pivotal stage of growth.
Our approach was a singular blend of humor, humanity, and honesty — cutting through the complexity of carbon accounting to make Persefoni feel like what it was: groundbreaking tech solving one of business' greatest problems.
The result:
Persefoni as top-2 category leader
Grew from hundreds to 8,000+ customers
Raised $180M, the largest climate SaaS raise ever
Feat. by Fast Company as Next Big Thing in Tech 2025
MY WORK
With regulators, investors, and the public demanding carbon accountability, the window to define the category was narrow. We positioned Persefoni as the industry leader in delivering accuracy at scale, built by experts with deep domain knowledge.
Key Deliverables
Brand Anthem Film — Moved like a thriller. Persefoni leaders and customers entering a global race to handle emissions for the good of business (and the planet).
Customer Stories - A personalized series set in whimsical worlds, illustrating each customer's power to tame complexity. Highlight: built a mini-Japanese city to showcase a bank decarbonizing an entire region.
Product Animations - Told from the customer's POV with playful touches. We told the story of the universe, there was a cursor that danced, and a Cryptozoologist searching for supply chain footprints.
Digital Ad Campaigns - Led creative direction across video, static, and native formats that drove pipeline and brand awareness across audit and sustainability reporting audiences.
Executive Content + Thought Leadership - Webinars with politicians and F500 executives, a CEO-hosted podcast featuring industry iconoclasts, and organic social content with company SMEs on news and policy.
Internal Storytelling - Built systems that scaled culture from 75 to 300+ employees.
First production team in history to accurately display the carbon footprint of each major video release.