RYAN RUSSELL SMITH
Creative Director
The best companies are ahead of their own story. I help founders and their teams close that gap — by defining the narrative, building the creative function, and shipping work that helps companies scale into institutions.
16 years. From Sweetgreen's founding story to a $180M climate tech raise.
The best companies are ahead of their own story. I help founders and their teams close that gap — by defining the narrative, building the creative function, and shipping work that helps companies scale into institutions.
16 years. From Sweetgreen's founding story to a $180M climate tech raise.
Projects featured many artists worth headshot-dropping
Senior Creative Director, Video & Creative Strategy
Ran the video department, establishing narrative frameworks and creative strategy that elevated the brand and drove conversions. Brought in creative talent, managed the team, and oversaw video production—from brand films and customer stories to product content and campaigns.
MY ROLE
CHALLENGE
THE RESULT
Creative partner during $60M+ in early fundraising
Shaped the founding narrative of a generation-defining brand
Built brand narrative as it expanded to 31 locations
Parent company sold for $325M
Work Featured On
Brands I've worked with
$60M+ raised
Shaped the founding narrative of a generation-defining brand
Built brand narrative as it expanded to 31 locations
Parent company sold for $325M