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RYAN RUSSELL SMITH
Creative Director | Brand & Video
The best companies are ahead of their own story. I define the narrative and lead teams that turn it into growth.
16 years turning brands into market leaders— from sweetgreen’s founding story to a $180M climate tech raise.
The best companies are ahead of their own story. I define the narrative and lead teams that turn it into growth.
16 years turning brands into market leaders— from sweetgreen’s founding story to a $180M climate tech raise.
Projects featured many artists worth headshot-dropping
Senior Creative Director, Video & Creative Strategy
Ran the video department, establishing narrative frameworks and creative strategy that elevated the brand and drove conversions. Brought in creative talent, managed the team, and oversaw video production—from brand films and customer stories to product content and campaigns.
MY ROLE
CHALLENGE
THE RESULT
Creative partner during $60M+ in early fundraising
Shaped the founding narrative of a generation-defining brand
Built brand narrative as it expanded to 31 locations
Parent company sold for $325M
Work Featured On
Brands I've worked with
$60M+ raised
Shaped the founding narrative of a generation-defining brand
Built brand narrative as it expanded to 31 locations
Parent company sold for $325M
Brands I've worked with
Projects featured many artists worth headshot-dropping
What's your story?
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